TrailersPlus Celebrates National Ice Cream Day

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Grabbing a treat from the ice cream truck has been a summer tradition for generations of children (and adults) across America. That instantly recognizable jingle. The brightly colored truck pulling onto your street. Making the mad dash inside to beg mom and dad before joining the swarm of kids excited choosing their treat. The ice cream truck really is the highlight of any hot summer day!

With National Ice Cream Day approaching on July 21st, we wanted to answer one very big question: What’s the best ice cream truck treat and how does that vary from generation to generation? At TrailersPlus, we carried out some research to find out just that.

Decisions Decisions

We’ve all stood at the window of an ice cream truck with an array of colorful options looking us in the face, so we all know how tough it can be to make the right choice. We started off our survey by asking respondents to pick their favorite type of ice cream truck treat. This meant choosing between ice cream bars, ice cream sandwiches and tacos, popsicles and push-ups.

The most popular in this section was the ice cream bar. The treat on a stick was voted as the favorite by 36% of our respondents. This was closely followed up by ice cream sandwiches and tacos, with almost three-in-ten (29%) people choosing the sweet alternative to a savory classic as their first choice. Ice cream bars proved most popular with Gen Z (35%) and Baby Boomer (49%) respondents, whereas Millennial (40%) and Gen X (30%) respondents opted for sandwiches and tacos.

Popsicles came in third place, with 16% of Americans saying these fruity options were their go-to treat when the jingle of the ice cream truck comes calling. Push-ups came fourth with 7% of the vote, while there were some suggestions for the classic soft-serve ice cream and drumstick ice cream cones.

Good Humor Bars Come Out on Top!

With ice cream bars being voted as the favorite type of ice cream truck treat, we asked our respondents to pick their favorite type of bar – giving us the overall favorite ice cream truck treat in America.

Whether it’s the delicious, fruity strawberry shortcake flavor, the nutty toasted almond or the sweet and rich chocolate éclair variety, 33% of Americans can’t get enough of Good Humor Bars. This means that, loved by a third of Americans, they are officially the number one ice cream truck treat in America!

Another ice cream from the makers of Good Humor Bars came second, with 18% of respondents preferring the simpler flavors of the Chocolate Coated Vanilla Bar. Third place saw a tie, with the Fudgsicle and Creamsicle each getting 14% of the vote. The ice cream version of the popular Crunch chocolate bar came fourth, with 13% of people choosing this.

The voting in this category was rounded off with the Turtle bar (5%), Snoopy (3%) and Great White (1%).